was created for world-class athletes, those who see the limits of
possibility as just another challenge. Their dedication drives us to
look beyond the conventional ideas of industry standards. It’s in our
DNA to identify problems, create inventions, and wrap those inventions
in art. And simply to make things better than anyone thought possible.
of Oakley innovation have been awarded more than 600 patents that
elevate physics to the level of art. Technologies transcend sports to
enhance the lives of consumers, and more than 110 countries now enjoy a
full array of market-leading products including premium sunglasses,
goggles, prescription eyewear, apparel, footwear and accessories. These
products represent our commitment to excellence — a passion that
redefines what is possible for those who defy their own limits.
a place of reinforced blast walls, product torture chambers and the
padded cells of mad science. Oakley’s design bunker is where inventions
are conceived, developed, perfected and manufactured. In addition to
the hidden catacombs of research labs and proving grounds, the
architectural design of Oakley President Colin Baden includes an NBA
basketball court, a 400-seat amphitheater, and absolutely no adult
The blueprint of innovation shows a monument to the machine age, a building designed to honor invention.
Levels of architecture encase the core of technology, inspiring products that wrap science in art.
An epic project with precision in every detail, the structure reflects Oakley’s approach to invention.
Exterior architecture signifies a stronghold, a fortress to bunker the triumphs of patented innovation.
Authentically Oakley, the colossal entrance is a portal beyond the ordinary and a doorway to possibility.
Built on a hilltop to rise above convention, the structure was given a fitting address: One Icon.
Hunter-gatherers of inspiration, our designers added ejection seats from fighter jets to the entrance hall.
A cavernous cathedral, the lobby is a monument to invention and a sanctuary from an uninspired world.
Beyond impenetrable security, interior architecture conveys industrial design: a living machine of innovation.
A hall of strategic planning, this is where the recruits of Mad Science are impassioned by founder Jim Jannard.